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Business model generation : a handbook for visionaries, game changers, and challengers Book
Book | Wiley, Hoboken, NJ : c2010.

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Details

  • ISBN: 0470876417 (pbk.)
  • ISBN: 9780470876411 (pbk.)
  • ISBN: 0470876417
  • Physical Description: [281] p. : col. ill. ; 20 x 25 cm.print
  • Publisher: Hoboken, NJ : Wiley, c2010.
  • Bibliography, etc. Note: Includes bibliographical references (p. 276).
  • Formatted Contents Note: 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

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