4th ed. |John Wiley & Sons, Inc.,Hoboken, New Jersey :c2013.
Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Physical Description:xxiii, 439 p. : ill. ; 23 cm.
Publisher:Hoboken, New Jersey :John Wiley & Sons, Inc.,c2013.